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What's Next NOW: James Bay

"Wild Love" is this week's pick!

Back in 2015, James Bay released his debut album, Chaos and the Calm, which introduced the world to “Let It Go”. The English singer-songwriter won over fans with his earnest lyrics and guitar prowess – and his long hair and ever-present hat. James has been teasing a new sound for a while now, saying “If I’m not moving forward I’m standing still and standing still is pretty boring.” And sure enough, our first taste of his new material, “Wild Love”, has the rockin’ guitar taking a back seat to poppy synth! And that’s not the only thing he’s switching up : “When you make a certain sound and look your thing, it makes it all the more impactful to drop that and start with a new thing. So I cut my hair off and lost the hat. It felt only natural to me to tear that canvas down and put a new one up.” Hear the new-look James Bay all this week on NOW 96.3!

 

 

What's Next NOW brings you a brand new song weekdays at 1:15, 4:15 and 8:15 on NOW 96.3!

 

 

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