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'50 Shades Freed' whips up $38M opening

Photo by PATRICK KOVARIK/AFP/Getty Images

Universal is reporting a $38.6 million opener for BDSM romance Fifty Shades Freed, lower than the expected $40 million opener.

Overseas, Fifty Shades raked in $100 million over the weekend. Altogether, that makes the trilogy worth $1.09 billion. Industry observers are expecting the E.J. James adaptation to bring in a lot more this week with Valentine’s Day.

Meanwhile, Sony’s Peter Rabbit had a better-than-expecting opening at $25 million, well above the $18 million-$23 million expected. Jumanji: Welcome to the Jungle brought in $10.1 million, bringing its cume to $365.9 million. 

Top 10 Movies at Box Office, Per Deadline:

1.) Fifty Shades Freed (UNI), 3,768 theaters  / $18.4M Fri (includes $5.6m previews)/3-day: $40.3M /Wk 1

2.) Peter Rabbit (SONY), 3,725 theaters  / $5.7M Fri /3-day: $22M /Wk 1

3.) The 15:17 to Paris (WB), 3042 theaters  / $3.7M Fri /3-day: $11.7M /Wk 1

4.) Jumanji: Welcome to the Jungle  (SONY), 3,126 theaters (-226) / $2.2M Fri /3-day: $9.6M (-12%)/Total:$365.4M/ Wk 8

5.) The Greatest Showman  (FOX), 2,373 theaters (-215) / $1.6m Fri  / 3-day: $6.1M (-20%)/Total: $146.2M/Wk 8

6.) Maze Runner: Death Cure (FOX), 2,923 theaters (-870) / $1.45M Fri /3-day: $5.7M (-45%) /Total: $48.7M/Wk 3

7.) Winchester (CBS), 2,480 theaters  / $1.4M Fri (-61%) /3-day: $4.7M(-49%)/Total: $16.8M/Wk 2

8.) The Post  (FOX/DW), 1,865 theaters (-597) / $863K  Fri  /3-day:$3.3M (-37%)/Total: $72.6M/Wk 8

9.) The Shape of Water  (FSL), 1,780 theaters (-561)  / $780K Fri /3-day: $3M (-33%)/Total: $49.7M/Wk 11

10.) Den of Thieves (STX), 1,468 theaters (-644)/ $733K Fri /3-day: $2.7M (-40%) /Total: $40.8M/Wk 4

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